The winged A, swirled lettering, and angel wings of Aerosmith’s logo. The sharp jagged lettering of Metallica’s logo. Jamiroquai’s Buffalo Man logo. The Sex Pistols’ pasted-up logo. Every band in every genre has a logo. It can define what the band is all about. It can indicate the nature of their music. But most of all, it sets them apart from all the other bands. A band with its own distinct symbol has a better chance of getting noticed on a poster filled with many other bands or coming out with a more compelling album cover. So how do you make your band’s logo?
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A lot of famous bands have either hired an artist or let an artistic member design their logos. Bands like Siouxsie and the Banshees, The Rolling Stones, and ABBA have all used artists and professional designers to create their logo while Kiss, Franz Ferdinand, and the Red Hot Chili Peppers had art-inclined or art school-trained members design their logos. It would certainly be ideal to have one of your band members conceptualise and sketch what would be your band’s trademark. In the absence of an art-inclined or art school-trained band member, you can hire a professional band logo creator.
To choose the right artist for your band, you need to look at their portfolio. Their portfolio, ideally, should floor you right from the moment you open up a page on their website or leaf through their printed out works. If it takes you a while to get interested in most of their previously designed logos, you may want to shop for other designers. Don’t settle for mediocrity when you can easily get brilliance. So make sure that your designer’s portfolio is strong, compelling, and, most especially, all original.
Look for designers that specialise in creating logos for bands and other musicians. This should indicate an expertise in creating what works for which type of band and familiarity in working with musicians during the design process. Having a professional designer who’s already well-versed with how bands work and what they are like should make this creative part of marketing or packaging your group easier.
Finally, consider your logo artist’s price. While in essence the process is a creative one, do not discount that is still a transaction where you pay for services. So you want to be aware of what your dollars get you. How many design studies are you entitled with your logo design package? Does the price come with a limited number of revisions? Without knowing what a certain price gets you, you could end up wasting money that should have gone to getting new amps, new guitars, or a case of Jack Daniels (or whatever libation your band likes to enjoy after gigs).
It’s not known exactly when band logo design began or which band actually started it. But the impact it has made on music fans, on pop culture, and the world over is evident in t-shirts, badges, hats, and other band merchandise that have sold in the millions. Make sure your own band’s logo creates that kind of impact by hiring your ideal artist today.